Project: Your Loft Design – branding
Since 2022, I’ve been collaborating with the YourLoftDesign brand as the lead graphic designer. My responsibilities encompass a wide range of activities aimed at providing visual support for the brand. Primarily, my work revolves around designing the website, creating photos, graphics, banners, and other graphic materials.
I also craft graphical and visual content for social media, including Instagram. I oversee the publication of posts, photos, and graphics, ensuring a consistent brand image across social media platforms. Additionally, I specialize in creating animations that enrich the brand’s communication and engage its followers.
Furthermore, I am accountable for producing 3D models of products, enhancing the understanding and presentation of YourLoftDesign’s offerings. My work not only focuses on aesthetically showcasing products but also on presenting them in a functional and appealing manner, contributing to building a positive brand image and increasing its reach and recognition.
Project: The human face of art – social campaign
The series of posters for a social campaign called 'The Human face of art’ was born out of a combination of two main passions: Art and Photography. The series was inspired not only by seasonal trends or fashion conventions, but above all by well-known works of art, which formed the basis for the original styling, make-up and photo shoots. At first glance, these posters may resemble typical fashion campaigns, showcasing the beauty of made-up models in carefully chosen outfits. However, their true strength lies in their deeper message. By transforming great works of art into a form of tame fashion advertising, the Faces of Art campaign aims to encourage the viewer to reflect, explore and experience art in a more accessible way.
We believe that art should not be reserved only for the elite and connoisseurs, but should be a natural part of our everyday life, inspiring and relating to everyone’s reality. Our campaign breaks stereotypes and shows that great art is not distant or incomprehensible, but can be close and inspiring to anyone who opens up to its message.
Project: Your Office Supplier – visual identity design
The design of the corporate identity and stationery for Your Office Supplier, specialising in paper products, especially dedicated to office equipment, resulted in a consistent aesthetic based on the contrast of white and black. The coherence of the design was achieved by harmonising existing brand guidelines with innovative design, which is reflected in the cleanliness and contrasting dynamics presented in company materials such as brochures, business cards and letterheads. The design theme is the thin line, which subtly alludes to the delicacy and elegance of a sheet of paper, providing a key element of consistency and sophistication throughout Your Office Supplier’s visual identity. .
Project: Spectrum – publication
Spectrum is an art project that reaches deep into diverse frameworks of perception, evoking successive layers of analysis as a stimulus for discovery and exploration. The project symbolises exploration and polarisation, as well as the coexistence of diverse perspectives. Using a pattern based on successive layers, the 'Spectrum’ project invites the viewer to travel through the dense fabric of interpretive frameworks. Each successive layer represents a different social, cultural or historical aspect that co-create our perception of reality. Through the exploration of these layers, the project aims to unveil the depth and complexity of our frames of perception.
The symbol of 'Spectrum’ is not only a spectrum of colours, but also a spectrum of ideas, values and experiences. It is a eureka, a discovery that encourages deeper reflection on how a diversity of perspectives can lead to a broader understanding of the world. Through the polarisation and coexistence of different points of view, this project inspires dialogue and the search for a shared understanding.
More of my designs on the Behance platform.